Employer: Mopdog Creative + Strategy
Role: Developed site UX/UI, overall design and code.
In 2003, The Corridor Group, Inc. (TCG) developed CHEX eLearning, a web-based training and orientation solution. This service was the first of its kind specifically designed for and marketed to the home care and hospice markets. Available 24/7, learners can access an extensive library of learning modules and continuing education courses in order to meet annual training requirements.
Situation:
CHEX eLearning is included as one of the services offered by TCG in all of their marketing communications. The target market that would purchase eLearning was new to the use of eLearning and other software. A need to develop messaging, tools and communications that could easily explain the features and benefits of using CHEX eLearning. The goal was to gain higher visibility in the market due to increasing competitive pressure.
Result:
A new corporate identity was established in order to make CHEX eLearning a stand-alone service of TCG. A new brand identity was created, as well as a website, service quick tour and learner site. Enhanced communication tools included webcasts and podcasts.
